In this project we developed a standardized method for the analysis of the relationship between audiovisual modes of staging and emotions organised by media: the eMAEX-system. The descriptive analysis of the specific temporality and dimensions of movement of audiovisually staged images is central to this method. Thanks to the standardized descriptive method, its results can also be made accessible to empirical questions of other disciplines such as psychology, linguistics or social sciences. To this end, we developed web-based presentation and description tools. The results of the analyses are integrated into a multimedia database and made accessible.
This method is the basis for the work in all the research groups of "Empirical Media Aesthetics" and is used for the analysis of strategies of emotionalization in different genres.
The project was funded by the Cluster of Excellence "Languages of Emotion"of Freie Universität Berlin from April 2008 to March 2011.